Give your financial advising some personality with Financial Psychology's Moneymax quiz

Financial Psychology helps advisors and consultants grow their client base with less effort and more authenticity. With our Moneymax tool, you can transform calls with prospective clients from "sales-y" to valuable.

Moneymax is a personality assessment based on research by Dr. Kathleen Gurney. It gives you insight into your client's money personality and money management preferences.

The Moneymax tool allows financial advisors to:

  • Truly "get" their clients
  • Increase their prospective client conversion rate
  • Develop better relationships with their clients
  • Have less sales-y interactions and more meaningful ones

The assessment takes clients' only minutes to complete and provides a meaningful report about their money personality. With Moneymax, you can provide your clients:
  • More appropriate asset allocation
  • Greater satisfaction with the process
  • More confidence and peace of mind
  • More efficient communication
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See what financial advisors have to say about the tool:


I run a Moneymax® profile on every client. Moneymax® gives me the foundation to discuss how we can work best together. This is one of the most valuable tools I have discovered during my 30+ years in the business.
-- Russ Ketron, Ketron Financial, LLC


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FPC Blog

Dr. Kathleen Gurney discusses topics related to the psychology of finance in her blog, including:

  3 Easy Ways To Control Your Finances >>
  What Is Your Financial Personality (and How Can You Use It To Become Wealthy)? >>
  What to Do During Stagflation: Emotional and Practical Ways to Cope >>
  How Financial Advisors Can Utilize Psychology with David Fowler >>
  7 Advisors Explain How They Use Financial Psychology >>
  Financial Psychology and Tools for Financial Advisors with Andrew Gold >>
  The Psychology of Personal Finance with Scott Sturgeon >>
  How to Work with Clients Who Value Financial Safety and Hate Risk >>
  How to Work With Financial Risk Takers as a Financial Advisor >>
  The Secret to Better Money Management For Your Financial Advising Clients >>

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